Project Beta
Brand Strategy & Coordination
// BRANDS WORKED WITH
New Republic
BRAND COORDINATOR · GROWTH STRATEGYDrove brand growth strategy for New Republic, a contemporary LA-based footwear and apparel label. Managed cross-channel coordination, SEO initiatives, and campaign alignment to strengthen market positioning and reach.
Club Fantasy
BRAND COORDINATOR · MARKETINGSupported the Club Fantasy label with brand coordination and growth marketing. Worked to amplify the brand's cultural presence through strategic messaging, platform consistency, and targeted outreach within the LA streetwear scene.
Midnight Studios
BRAND COORDINATOR · COLLABSCoordinated brand efforts for Midnight Studios, a high-profile LA streetwear label known for its bold aesthetic and celebrity ties. Managed collaboration pipeline alignment and brand consistency across digital touchpoints.
Young & Reckless
BRAND COORDINATOR · SEOPartnered with the Young & Reckless team to execute growth strategy across organic and paid channels. Led SEO audits and content strategy improvements, increasing discoverability for one of LA's most recognizable youth streetwear brands.
Ales Grey × Puma
COLLABORATION COORDINATORPlayed a key coordination role in the Ales Grey x Puma collaboration, bridging a boutique LA label with a global sportswear giant. Managed communication, timeline alignment, and deliverable tracking across both brand teams to bring the partnership to market.
Five Four Group
fivefourgroup.com ↗Five Four Group is the LA-based brand management and fashion company behind New Republic, Club Fantasy, Midnight Studios, Young & Reckless, and several other iconic labels. Brand coordination and growth strategy work was executed under this umbrella, spanning multiple brands simultaneously.